For Australian businesses navigating the ever-evolving digital landscape, one of the most strategic decisions is whether to build or buy software. While both approaches have merit, this decision becomes even more impactful when factoring in cost efficiency, scalability, compliance, and, increasingly, global talent strategies — like outsourcing to Vietnam.
In this guide, we break down the key considerations Australian IT leaders must evaluate when choosing to build vs buy, and why outsourcing custom software development to Vietnam is becoming a powerful solution for those choosing to build.
🔍 Build vs Buy Software: Understanding the Basics
- – Build: Custom software development tailored to your business needs — either built in-house or outsourced to a development partner (onshore or offshore).
- – Buy: Off-the-shelf software that is ready-made, typically faster to deploy and suitable for standard business needs.
🇦🇺 The Australian IT Context: Why This Decision Matters
Australia’s growing digital economy demands agile, secure, and scalable software solutions. However, local businesses are facing:
- – A shortage of skilled software developers
- – High labour and development costs
- – Increasing pressure for rapid digital transformation
- – Stringent compliance requirements (e.g. Privacy Act, CPS 234)
These factors make it critical to explore all options — including offshore software development in high-quality, cost-effective destinations like Vietnam.

⚖️ Pros and Cons of Building vs Buying Software
✅ Build Software
Pros:
- – Complete customisation for unique business workflows
- – Greater control over features and integration
- – Scalability and adaptability
- – Enhanced security aligned with Australian standards
- – Can be more cost-effective when outsourced to Vietnam
Cons:
- – Higher initial development time and resources
- – Requires experienced project management
- – Ongoing maintenance responsibilities
✅ Buy Software
Pros:
- – Fast implementation
- – Proven and tested systems
- – Vendor support
Cons:
- – Limited flexibility
- – Possible mismatch with Australian business needs
- – Risk of vendor lock-in
- – May not fully comply with local laws or data privacy needs

🌏 Why More Australian Businesses Are Outsourcing Software Development to Vietnam
Australian companies choosing to build are increasingly turning to Vietnam as a software outsourcing hub. Here’s why:
🔹 Skilled and Affordable Talent
Vietnam boasts a large pool of highly skilled developers, offering top-quality software engineering at a fraction of Australian costs — without compromising on quality.
🔹 Strong English Communication
Vietnamese development teams are well-versed in working with international clients, ensuring smooth collaboration, transparency, and alignment with business goals.
🔹 Agile & Scalable Delivery
Vietnamese outsourcing companies often operate under Agile methodologies, allowing fast iterations, flexible scaling, and real-time adjustments — perfect for startups and enterprises alike.
🔹 Cultural Fit and Time Zone Advantage
Vietnam’s time zone (GMT+7) is just a few hours behind Australia, enabling productive overlap in work hours and real-time communication.
🔹 Proven Track Record
Many Australian businesses — from fintech to logistics — have successfully outsourced development projects to Vietnamese firms with excellent long-term results.

💼 When Should Australian IT Leaders Choose to Build (and Outsource)?
Choose to build and outsource software development when:
- – Your project is core to your competitive advantage
- – Off-the-shelf solutions can’t meet your business or compliance needs
- – You require seamless integration with internal systems
- – You’re scaling and need a flexible, dedicated development team
- – You want cost-effective digital transformation without compromising quality
📊 Case Example: Outsourcing a Custom Loyalty Platform to Vietnam
An Australian retail group wanted a custom loyalty app with CRM and POS integration. Off-the-shelf tools lacked flexibility. Rather than building in-house, they partnered with a Vietnamese software development company. The result?
- – A secure, custom platform compliant with Australian regulations
- – A 60% reduction in development costs
- – Ongoing support and maintenance by a dedicated offshore team
- – Faster time-to-market and improved customer engagement
✅ Conclusion
The Build vs Buy Software debate is not just about functionality — it’s about strategic alignment, speed, cost, and innovation. For Australian businesses looking to build powerful, future-ready software, outsourcing to Vietnam offers a smart, scalable, and cost-effective path forward.
Whether you’re a startup or an enterprise, the right outsourcing partner can help you gain a competitive edge — without breaking the budget.